Why Digital Marketers Need Social Media Marketing in 2021?

 


The year 2020, the year of the pandemic, marked a defining change in the B2B marketing approach. In Dubai, companies had to go digital almost immediately to be able to survive, and customers' purchasing behaviour changed as well. People became more cautious regarding what they were buying and from where they were buying it. The demand for online services and ecommerce increased tremendously. The rapid shift in market and consumer behaviour, prompted marketers to rethink their strategy for social media marketing in Dubai. 

 

Businesses are still putting all their effort into bouncing back and boosting the economy in the post-COVID new normal of 2021. For this reason, if you are looking for a digital marketing agency in Dubai, make sure they have a specialized team in social media marketing because your business will require it. 

 

Understanding the Relevance of Social Media Marketing

Social media is the most accessible and convenient medium to reach out to your target audience and engage with them. The popular platforms to use are:

 

  • Facebook;
  • Twitter;
  • Instagram;
  • LinkedIn;
  • TikTok;
  • YouTube;
  • Snapchat, etc. 

 

Social media enables you to create engaging and creative content to build awareness about your brand and business. Even small businesses can target a broad segment of potential customers through social media engagement and get the benefits. 

 

Before getting further into the benefits of social media marketing in Dubai, let’s go through some latest market statistics.

 

  • More than half of the world’s population is on social media.
  • 89% of digital marketers claim that social media is essential for marketing.
  • 82% of the B2B marketers use social media for networking. 
  • 54% of internet users rely on social media for product research. 
  • 71% of the customers with a positive brand experience on social media will recommend it to an acquaintance. 

 

The stats are proof that social media marketing is an essential part of digital marketing. (SOURCE: https://www.oberlo.in/blog/social-media-marketing-statistics) 

 

Why You Need Social Media for Businesses in 2021?

There is a special significance to social media marketing in 2021 for digital marketers. 

 

Gain the Trust

Since 2020, customer behaviour has changed significantly, citing health and hygiene concerns as reasons for reluctance to purchase a product or hire a service. Social media is the best medium through which you can earn the trust and confidence of your target audience. 

 

Brand Awareness

So, your business launched a brand new website, and your products are now available online. But do your existing customers know about that? What about targeting new customers? An active and strong social media presence allows you to connect with your target audience, enlighten them about your products/services and expand the consumer base.

 

Consumer Engagement

Direct customer feedback allows you to make improvements and creates a better brand impact. Social media helps you to engage with your target audience directly, gaining brand loyalty. 

 

Analyze Marketing Metrics

Social media management tools help you measure the performance of your marketing strategies and track the KPIs. It helps you to evolve your marketing plan constantly, improving online visibility. 

 

Conclusion

Are you looking for a digital marketing agency in Dubai with social media expertise? Then, Socialight Digital Marketing would be the right fit for your business needs. As a leading agency, it serves businesses big and small across Dubai and Bahrain, offering effective and affordable online marketing services. 

 

Blog Source:

https://socialight-marketing.com/why-digital-marketers-need-social-media-marketing/
Location:Bahrain Office 306, Building, 1025 Rd No. 3621, Seef, Bahrain

Comments

Post a Comment

Popular posts from this blog

The Power of an Effective Logo

Image
Think of any legendary brand, and you’ll find that they all have one thing in common- epic logos. Ask most of them and they will tell you that they all owe most of their success to it. Such is the power of an effective logo from a stellar web design company in Bahrain. Ordinarily, the strength of a good logo is often undermined. Entrepreneurs get easily caught up in the business of branding, promotion and such stuff, and are quick to neglect logo, which in fact should be made the priority. Here’s why. A Logo Is a Brand’s Point of Connection A logo is the identification mark of a business organization, it is the insignia that people recognizes you by. Why else would cultures and religions from so long back in time would carry their own distinctive logo? It’s what sets you apart from others, and it’s the point that makes connection with your audiences. Now, here is what top-notch Branding Bahrain companies do. The social media Bahrain agencies fashion out logos that etch e
Read more

Top 5 Social Media Marketing Companies in Dubai

Image
  Did you know that  93% of marketers globally use social media to promote their brands? And why wouldn’t they! As of the first quarter of 2022, there are more than 3.96 billion users across multiple social media platforms. In Dubai, 98% of the population remains active on the social network ; all compelling reasons for businesses to rely on  social media marketing in Dubai  for maximum exposure and engagement with the target audience. The popularity of these platforms among the masses has made them an inseparable part of modern-day marketing strategy. Hence, businesses need to utilize the expertise and knowledge of social media marketing companies for promotional activities.   (Source:  https://www.statista.com/statistics/278414/number-of-worldwide-social-network-users/  ) Role of a Social Media Marketing Company A  social media marketing company in Dubai  uses multiple techniques and strategies to drive organic and inorganic traffic to the business through its social media pa
Read more

Social Media Bahrain Works With The Finest Tools If Used Properly

Image
  Social media marketing is now the fastest growing trend and it is hard to improve your business unless you have one. Social media presence will help you to reach out to the maximum crowd at the same time. Reliable digital agencies are now providing help to big and small enterprises through their  Social media Bahrain  presence.      Nowadays, multiple social media tools are available, ensuring that the website remains in pristine condition with a strong social media presence. So, Let’s find out some of the best tools used by reliable businesses these days.   BuzzSumo is one such tool: It is a tool that allows you to search for content that has received the most shares, links and comments. It also allows you to find the key influencers in your specific area, monitor brand mentions, backlinks and much more.    Through BuzzSumo you can gather a better understanding of social media impact. It helps to develop smarter content strategies by seeing the pages with the best
Read more