Social Media Trends in 2022
Social media is undoubtedly one of the most powerful marketing tools of this era. It is that one medium that impacts and influences our lives every day. Let’s take a look at the overwhelming stats: More than 3.96 billion people are using social media globally. ( https://www.statista.com/statistics/278414/number-of-worldwide-social-network-users/ ) 57.6% of the total global population is on social media. ( https://www.searchenginejournal.com/top-social-media-statistics/418826/#close ) On average a user spends 95 minutes per day on social media platforms. ( https://www.searchenginejournal.com/top-social-media-statistics/418826/#close ) The global social media market will reach $223.11 billion at a 39.7% CAGR in 2022. ( https://www.thebusinessresearchcompany.com/report/social-media-global-market-report ) There are 9.52 million active social media accounts across the UAE. It accounts for almost 98% of the total