The Relevance of Social Media Marketing for Mobile App Development


Building a user-friendly mobile application has become one of the top priorities for businesses big and small in this Digital Age. It is one of the stepping stones of digital commerce that comes with numerous promotional benefits, not to mention helps one reach out to their target customers efficiently and easily.

According to market data, around 57 percent of the digital media use happens through mobile apps. There are around 2.8 million apps available in the App Store for download. Approximately 21 percent of the millennials open one app more than fifty times a day, while 49 percent of the mobile using population open an app more than eleven times a day.
(SOURCE: https://buildfire.com/app-statistics/)

The data itself proves the relevance of mobile apps for businesses these days. Mobile app development in Bahrain is both an essential as well as an extensive process. However, building and launching of the app is just the first phase. Having an amazing app, without the consumers knowing about it, does not meet the purpose of its development.

Here’s where you need to utilize the potential of social media in Bahrain. That’s why it is very important for any business who has launched an app, to have an active social media presence, as it is undoubtedly one of the most cost-effective methods of promotion and marketing in the Digital Age. Making more people know about the existence of the app, increases the chances of it getting installed and used. 

How Social Media is linked to Mobile App Development?   
A user spends an average of 3 hours on social media each day, that’s how much the modern life is driven by these platforms. It does not matter whether the mobile app is new or old, constant appearance on social media platforms generates interest among the target consumers. 

Pre-Launch App Promotion
For best results, one should start promoting the app on social media platforms even before it gets launched. Creating a hype before the launch generates interest among the consumers, leading to more installations and app interaction from the very first day. For promotion one should highlight the strong and unique points of the app, to increase curiosity among consumers. 

Social Media Marketing of App
A business should leave out no social media platform for app promotion. Facebook for that matter has the highest number of users and also gives several choices to businesses in terms of the kind of content that one can post. Putting sponsored Facebook posts in the mix generates a more targeted approach towards attracting the consumer’s attention.

Instagram and Pinterest might be all about pictures, short videos, and gifs, but they are still essential marketing tools. Both social media platforms can be used by businesses to engage more with their followers. 

Due to the character limit, promotion via Twitter needs to be short, crisp and yet catchy enough to grab the attention of the consumers that you want to target through your mobile app development. Using relevant hashtags that goes with the businesses’ services and products, one can get into the popular trends, which is another great marketing strategy.
  
On concluding note, while it is an absolute necessity for one to focus on mobile app development for the growth of the business, without proper marketing through social media in Bahrain, the effort hardly makes any difference. So, make your business visible, with effective promotion on social media platforms. 

Source :
https://www.socialight-marketing.com/social-media-marketing-for-mobile-app-development/
Location:Bahrain Manama, Bahrain

Comments

Post a Comment

Popular posts from this blog

The Power of an Effective Logo

Image
Think of any legendary brand, and you’ll find that they all have one thing in common- epic logos. Ask most of them and they will tell you that they all owe most of their success to it. Such is the power of an effective logo from a stellar web design company in Bahrain. Ordinarily, the strength of a good logo is often undermined. Entrepreneurs get easily caught up in the business of branding, promotion and such stuff, and are quick to neglect logo, which in fact should be made the priority. Here’s why. A Logo Is a Brand’s Point of Connection A logo is the identification mark of a business organization, it is the insignia that people recognizes you by. Why else would cultures and religions from so long back in time would carry their own distinctive logo? It’s what sets you apart from others, and it’s the point that makes connection with your audiences. Now, here is what top-notch Branding Bahrain companies do. The social media Bahrain agencies fashion out logos that etch e...
Read more

Top 5 Social Media Marketing Companies in Dubai

Image
  Did you know that  93% of marketers globally use social media to promote their brands? And why wouldn’t they! As of the first quarter of 2022, there are more than 3.96 billion users across multiple social media platforms. In Dubai, 98% of the population remains active on the social network ; all compelling reasons for businesses to rely on  social media marketing in Dubai  for maximum exposure and engagement with the target audience. The popularity of these platforms among the masses has made them an inseparable part of modern-day marketing strategy. Hence, businesses need to utilize the expertise and knowledge of social media marketing companies for promotional activities.   (Source:  https://www.statista.com/statistics/278414/number-of-worldwide-social-network-users/  ) Role of a Social Media Marketing Company A  social media marketing company in Dubai  uses multiple techniques and strategies to drive organic and inorganic tr...
Read more

The Traits of an Excellent Web Design

Image
In this day and age, there is an overabundance of website building options. Website design Bahrain companies are a plenty at this time and their availability had never been better. Notwithstanding that, companies around the world are still struggling with a shortage of great ideas and excellent skills when it comes to developing an immaculate web design. The web design and development companies in Bahrain that have developed stellar designs for their clients blame the sub-par standards of some average providers. However, to circumvent running into one such provider and winding up having a very average website, you need to know the precise signs of a good website design. Take a read. Clean but Not Barebones A website that excels in ranking and exposure always has a clean design. Now words like minimal often arouse in mind a rather bare image. The design should be clean, but never bald. It should have elements that will stoke curiosity, but not too much of it to repel ...
Read more