Minimalistic Website Designs: The X Factor in Achieving Higher Conversion Rates


Considerable effort and plans go into working out the designs of a website, focused entirely on grabbing attention to products and services. The primary objective of businesses looking for experts in website design Bahrain is to achieve higher conversion rates while offering existing clients an interface/channel to stay connected and avail services. With just seven seconds available to grab the attention of a visitor, it is imperative to make not just the best impression, but a lasting impression. Effectively, this means that website designs need to strike the right balance between visual appeal, navigation and functionality for the ultimate user experience. Here are the top reasons for the raging popularity of minimalistic designs. 

De-cluttered designs help highlight information and add a touch of elegance

On the visual front, experts in website design Bahrain agree that a minimalistic design helps the company to keep the focus on the information, while adding a touch of elegance. This helps to align the design with the need recognition phase of a visitor.  A visitor who finds the information that he or she needs about the product or the service will find it easier to narrow down the search by checking out the information. This is precisely why minimalistic designs sport whitespaces, in an effort to get the visitor’s attention on to the product/service. Rather than cluttering and distracting, this helps to bring more focus.

Distracting creatives negatively impact readability

A website is intended to offer information/interface to visitors and users. Overloading of creatives and visual imagery that are not relevant have the effect of distracting the visitor/user who is used to curated content in social media. Bahrain based designers with a reputation for successful website designs are of the opinion that minimalism helps websites achieve greater readability. In other words, visitors get all the information that they are after, without having to pore over multiple pages or navigate through distracting creatives. In a world of high speed net connectivity, the last thing on a visitors mind would be to patiently wait for creatives to load. The need of the hour is instant information and results, which minimalistic designs offer.

Fulfilling the purpose versus impressing the visitor

Every website design Bahrain that impresses a visitor is certainly worthy of appreciation. But the important question is if the design fulfills the purpose. Serious business prospects visit a site with a specific need, and it is important to fulfill the purpose, by showcasing the product/service in the shortest possible time. A website that achieves higher conversion rates among visitors offers greater business value than impressing visitors like social media. Bahrain is home to some of the best website designing service providers, who fully understand that conversion rates do not hinge on impressions, but on the ability to fulfill the needs of the visitor. A design needs to be aesthetic, and pleasing, but this should not take it to levels where the designs overshadow the functions/features/usability.

In a mobile first world, it is necessary to have mobile responsive pages. A minimalistic design is easy to optimize for mobile devices, whereas a website that is design heavy will make it complicated to optimize. Site loading speeds are also an important factor for visitors to abandon sessions. With users preferring mobile devices for launching searches, it is necessary to have designs that are uncomplicated and uncluttered to offer users the ultimate experience and enjoy better conversion rates. The results of A/B testing of website designs have also pointed to a broad consensus for greater appeal in minimalistic designs.

Source: https://www.socialight-marketing.com/minimalistic-website-designs-the-x-factor-in-achieving-higher-conversion-rates/

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